Product Launch Email Sequence
Complete 5-email product launch sequence with proven copywriting frameworks
Create a 5-email launch sequence for a new product. I'll provide the product details.
Email 1 — THE TEASE (Day -7)
- Subject line (3 options, under 50 chars)
- Build curiosity without revealing the product
- End with "something is coming" hook
Email 2 — THE PROBLEM (Day -3)
- Agitate the pain point your product solves
- Share a relatable story or statistic
- Hint at the solution
Email 3 — THE REVEAL (Day 0)
- Announce the product with enthusiasm
- Lead with the #1 benefit, not features
- Include a clear CTA with urgency
Email 4 — THE PROOF (Day +2)
- Social proof, testimonials, case studies
- Handle top 3 objections
- Reminder CTA
Email 5 — LAST CHANCE (Day +5)
- Scarcity/urgency (deadline, limited spots)
- Recap the transformation
- Final CTA
For each email: subject line, preview text, body (200-300 words), CTA button text.
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